What do you remember most from your childhood? Chances are, playing is pretty high up on your list. Playing is such an important part of a child’s life! Not only does it keep them active, it allows them to learn the social skills they’ll need later in life as well. 10 minutes of play actually improves children’s performance throughout the day. It’s even been proven that play enhances the progress of early development by 34%. Yes, I think it’s safe to say that play is very, very, important.
The sad thing is, 15.5 million U.S. children live in poverty, with many of these children-lacking playtime in their daily lives. I find this to be very disturbing, and my friends at Toys”R”Us do as well. They’ve actually partnered with Save the Children (a nonprofit organization that is committed to ensuring all U.S. children a healthy start), in order to create the brand new PLAY WITH PURPOSE fundraising and awareness campaign. The Solution
The key initiative of the PLAY WITH PURPOSE campaign is to provide children in impoverished regions of the country with opportunities and the resources needed to integrate purposeful play into their everyday lives.
What can you do to help?
From February 17 – April 17, customers can make cash donations at any Toys“R”Us or Babies“R”Us store, or online at Toysrus.com/PlayWithPurpose, to help bring learning through play to kids in need.
Watch the video below to learn more about Save the Children campaign. Be sure to share the video with your friends on social media as well. You can use the hashtag #SaveTheChildren and tag @ToysRus.
You can also visit http://toysrus.com/PlayWithPurpose to learn more about Save the Children, and to make donations. All donations made will support Save the Children’s early childhood development programs, which help children in some of America’s most underprivileged areas survive.
This post is sponsored by Toys’R’Us. All thoughts are my own.
Why do you feel like play is so important to children? Share in the comments below!